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Time for a confession: of all the work we do at Haus of Rad, branding and identity is the part we love most. Specifically, the verbal side. The naming, the messaging, the moment a client hears their own business described in one clean sentence and says, "Yes. That. Why could we never say it like that?" That moment is the whole goal, and it can happen in any industry, for any business. And it's why we want to make the case for the part of branding that too many businesses skip

If you’re a financial advisor and the word marketing makes your shoulders tense up, you’re in good company. Most advisors I talk to don’t say “marketing is hard.” They say “marketing is complicated because of compliance.” It’s a fair instinct, and it was a learning curve for me when I started working in the industry. The rules are real, the penalties are real, and the stories about advisors who got tangled up in a disclosure issue are real enough to make anyone cautious. But