If you’re a financial advisor and the word marketing makes your shoulders tense up, you’re in good company. Most advisors I talk to don’t say “marketing is hard.” They say “marketing is complicated because of compliance.” It’s a fair instinct, and it was a learning curve for me when I started working in the industry. The rules are real, the penalties are real, and the stories about advisors who got tangled up in a disclosure issue are real enough to make anyone cautious. But